From balance
From Balance is a wellness and coaching community for women that offers a range of virtual and in-person services. One product is the Discovery Process, which is provided as a digital workbook. Based on existing guidelines, I designed a cover for the digital workbook and helped create content to launch From Balance on social media channels.
The cover design is minimalistic and rich with layered imagery that closely mirrors the symbol in From Balance's logo and the four key steps they represent.
I illustrated a series of yoga poses for a section of the workbook and to use on social media and the blog. It was important for me to include a diverse group of women and feature the brand's colors.
Additionally, I explored working with the tagline "Into Flow" and layering it over images of women in meditation.